Adam J. Penna
Sales & Marketing Leader • AM Evangelist • Content Strategist • Podcast Host
With 18+ years of manufacturing experience and 13+ years specializing in additive manufacturing, Adam brings a unique blend of sales, marketing, and technical expertise to every episode. From FARO and Creaform metrology to EOS systems and industry thought leadership at SME, AMUG, and IMTS—his journey spans the full spectrum of 3D printing innovation and advanced manufacturing.
Two Decades Connecting The Digital Thread
With hands-on CAD engineering to customer service leading industry sales and marketing, here's how the journey unfolded and led to All Digital AM.
Director of Sales & Marketing
Leading the sales and marketing strategy at Skuld LLC, driving revenue growth through innovative solutions in additive manufacturing and metallurgy. Collaborating with cross-functional teams to enhance product offerings, utilizing CAD and technical expertise to meet client needs. Implementing tailored marketing campaigns and improving service delivery.
Additive Manufacturing Content & Strategy Lead
Led additive manufacturing initiatives and content development for one of the world's largest engineering organizations. Organized industry events, developed educational programs, videos, webinars, and connected AM professionals across aerospace, medical, and automotive sectors with podcasts, video interviews, and onsite coverage. Launched and led content for AdditiveManufacturing.com and produced and hosted AM News for ASME.
Founder, Producer & Host
Launched an educational video podcast to highlight positive people, applications, and events in the 3D printing and additive manufacturing community. Produced 75+ episodes featuring industry leaders from HP, EOS, Nikon, Ametek, Dyndrite, Hyperganic, Incodema3D, and more.
Content Strategist
Developed and executed content strategy for additive manufacturing educational programs. Created technical articles, webinars, and training materials that helped manufacturers understand and adopt AM technologies effectively.
Sales & Marketing Manager
Joined one of the global leaders in industrial 3D printing technology. Worked directly with leadership and manufacturers exploring metal and polymer powder bed fusion systems, helping them understand ROI and implementation strategies for production applications. Global CRM lead, North American Sales & Marketing Manager. Led new product webpages, marketing graphics, and developed Inside Sales Team and process qualification.
3D Metrology Sales, Support & Channel Partner Management
Gained deep expertise in dimensional inspection and quality control using advanced 3D scanning technologies, portable coordinate measuring machines, reverse engineering, and quality assurance. This foundation in metrology became essential for understanding the full digital thread in advanced manufacturing.
CAD Designer & Global Engineering Process Trainer
Started career in 3D CAD design, building the technical foundation that would later inform all aspects of advanced manufacturing knowledge. Developed skills in CATIA, NX, Autodesk, SolidWorks, parametric modeling, and design for manufacturing (DFM). Trained engineers across the globe in CATIA and NX design processes.
Skills & Credentials
Decades of hands-on experience across the full spectrum of advanced manufacturing technologies.
AM Technologies
Metal & polymer powder bed fusion, DED, binder jetting systems
Digital Thread
End-to-end workflow from design to production
Industry Education & Network
SME, ASME, AMUG programs; cross-sector connections in aerospace, medical, automotive
Sales Leadership
Outside sales in 16 states, inside sales team management
Content Creation
Podcasts, webinars, tutorials, articles, livecasts
Metrology & QA
3D scanning, CMM, dimensional inspection
Professional Affiliations
- ASME – AM Content & Strategy Lead, AdditiveManufacturing.com
- SME – Content Strategy & AM Education Programs
- SPE – Workshop Facilitator, Plastics Engineering
- AMUG – Additive Manufacturing Users Group (AMUG), Member, Moderator, Speaker
Technical Skills
- EOS Systems – Metal & polymer powder bed fusion expertise
- 3D CAD – Catia, SolidWorks, Autodesk, Parametric Modeling, DfAM
- 3D Scanning – FARO, Creaform portable metrology systems
- Video Production – Podcasts, Webinars, Tutorials, Interviews, Livecasts
"To highlight the positive people, applications, and events shaping the future of 3D printing and additive manufacturing."
All Digital AM was created to give a platform to the innovators, pioneers, and problem-solvers who are pushing additive manufacturing forward. In an industry often focused on technology specs and business metrics, we believe the human stories behind the innovation matter most. Every episode is a conversation designed to educate, inspire, and connect the AM community.
Education First
Making complex AM concepts accessible to everyone—from newcomers to industry veterans.
Community Building
Connecting professionals across sectors to share knowledge and advance the industry together.
Positivity & Impact
Celebrating wins, breakthroughs, and the people making real-world impact with AM technology.
I started this podcast because I saw incredible stories that weren't being told. Every guest teaches me something new, and I hope listeners feel the same way. This industry is built by passionate people—let's celebrate them.
Ready to Join the Conversation?
Whether you want to share your AM story on the podcast or just want to say hello, I'd love to hear from you.
Be a Guest
Have a story to share? Working on something exciting in additive manufacturing? Apply to be featured on the podcast.
Get in Touch
Questions, feedback, partnership inquiries, or just want to connect? Drop me a message anytime.
Or find me on social media